Videotapes are simply put: a plastic tape which has magnetic particles attached to it. When you record an event, those magnetic particles on the tape energize. Videotapes are made to view an event. When you want to save those memories for a long time period the issue is. If it does not move for a long time period the particles that are energized can loose on the videotape.
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Will someone who understands all phases of production work on your show from start to finish? As a producer/director/editor, I understand each phase and that impacts how I plan and create the entire show. Many production companies pass the project along like an assembly line. The show can become disjointed and ineffective.
Get yourself a camera and jump in to video marketing. Using video is a medium because it gives you the opportunity a bit of your personality.
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Now, if you don't have the money to do this, then you will probably need to go the standard route. For starters, write a press release. Make sure it's a good one. Get if you can't write it yourself. Send out the release to as many websites as possible. Along with this, have them go to related forums spreading the word about it, tell them and you need to gather up as many friends as you can.